Measuring Marketing Success: Traditional and Offline Metrics

The term metrics is often used for the digital marketer. Traditional and offline methods are becoming more widespread in the world of marketing. With this in mind, it’s time to start thinking about other ways that you can measure your success. Traditionally, offline marketing has been difficult to gauge. The world of SEO has been […]

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Are You Ready To Start A Hotel Business?

The hotel business is notoriously difficult to break. Many have lost thousands investing in hotels. The problem is that they did not understand how the business works. The hotel business is all about pleasing people. Once you understand this, it all falls into place. Starting small is the best way to witness this first-hand. A […]

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6 Awesome Cities For Launching a Startup

When you’re launching a business the place you choose to do it in can make all the difference. It will affect your access to funding and investors, the cost of running your business and your reach with your target market. Your location also affects how well you can network; you don’t want to be a […]

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Basic Branding Tips: Effective Ways to Brand Your Company

Brand building in the digital age is becoming ever-more complex. Content, social media and the younger generation all want a company to have the wow-factor. To be relevant, on-trend and, dare we say it, fashionable, this is the only way to ensure that you are achieving maximum success. Brand building forms part of your marketing […]

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Avoiding Google Penalties: The Low Down

Nobody likes to see their site crash and burn after success in the Google search results. However, this is what happens if you aren’t careful; Google penalties can ruin your whole campaign! All you need to do is make sure you don’t do anything with your site that could upset them. Here’s the low down: […]

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