They don’t shave. They focus on style over substance. They are glued to their mobile phones. They are Gen Y and your office is now full of them. How are you going to deal with an office full of upstarts without developing a drinking problem? Gen Ys can actually bring great value to your office […]
Being your own boss is a dream of many. Especially for the self-employed, financial success demands hard work and diligent planning. Careful money management is essential when you run your own business and do not have the reassurance of a regular salary coming in each month. However, when you are thorough and committed to the […]
A productive and efficient workplace is critical for any business or organisation to survive and thrive. Here are some key tips for how to improve the productivity of your workplace. The right environment Dimly lit and poorly ventilated offices are unpleasant and are likely to lead to lower levels of productivity. Take a look at […]
As a small start-up business, it is quite likely you cobbled together your own website. There are many services that provide templates and domain hosting for relatively little money on the internet. You may have used Google’s advertising services to get you started on a pay per click basis. This may have drawn good results, […]
Being a creative marketer means more than just thinking up social media campaigns. There are many other streams that you can use to get your message out there. You may have heard of ambient advertising, but do you know what it is? The form of advertising is fantastic if you want people to see your […]
If you are a new business or you are an established company about to launch a new product, you will need to carry out research into the market. Market research is an important part of a business’s marketing strategy for many reasons. Of most importance, this method allows businesses to reach new customers and respond […]
Setting up a new business is a busy time, and one when you learn a lot, particularly from your mistakes. But eventually it’s time to admit that your business is set up, and it’s time to start thinking about expanding. Expanding your business is a big task, especially if you’re running it on your own. […]
Do you run your own business? If so, you will doubtless be aware that one of your biggest expenses happens to be your office! The cost of running an office can be quite expensive for some firms. If you’re fed up of your high office costs, you’ve come to the right place. Keep reading to […]
Have you lost your passion for your company? You can fall out of love with your business, just like you can fall out of love with a person. When everything feels boring, you might find that you need to shake things up a little. When you started your business, you likely had millions of new […]
All professional marketers will understand the importance of online promotion. These days, it gets much better results than most endeavors you could perform in the real world. While TV and Radio advertising might be good for large brands with wide appeal, the cost simply isn’t acceptable for most businesses. For that reason, it is vital […]