So you’ve done your market research, you’ve designed your product and had it manufactured, now what? Once you have done all that, the next step is to think about choosing the perfect packaging for your new product.
Today, there are lots of different requirements when it comes to product packaging, meaning that there is a lot to think about. The key to ensuring that you come up with a packaging idea that is unique and meets compliance standards is adequate planning.
To ensure that you come up with the perfect packaging for your product, here are five useful tips:
Research relevant regulations
The first thing you need to do is familiarise yourself with all the relevant regulations, in regards to packaging. If you are planning on shipping overseas, it’s important to check the packaging regulations.
If your products packaging doesn’t meet the required standards, you will end up in trouble. It’s a legal requirement that all packaging meets required standards, so doing your research is a must.
Think about how the products will be transported
When choosing the type of packaging to use for your product, it’s important to consider the type of transport you will be using. This is important because different types of transportation will result in different conditions.
Some materials do better in cramped, warm conditions while others do better in wet, cold conditions. Think about how your products will be transported – truck, plane, boat – and think about what they will be exposed to.
Get professional help
Unless you are an experienced package designer, it’s best to get some professional help. By hiring contract packaging help, you will have access to all the help and support you need. Plus, by choosing to hire a professional packaging company, lots of the stress will be taken off you.
Opting for professional help is a good idea as it will allow you to spend your time focusing on the rest of your business. Sometimes it can be hard to know what the best packaging options are, that’s why getting some professional help is a must.
Opt for reusable packaging
Opting for reusable packaging can keep your costs lower and improve your sustainability. By choosing to have a reusable packaging design, you can save money on packaging in the long run.
Use eco-friendly materials
Whether part of your company ethos is to be an eco-friendly company or not, using eco-friendly materials is should be considered. Think about the amount of cardboard you will be using, and then consider how many trees that will use.
The key to ensuring that you packaging is up to a high standard comes from doing adequate research and planning. The more research you do, the better.
If you are inexperienced in terms of packaging, it’s also important to get some professional help. There are plenty of companies out there offering professional packaging help, so make sure to consider it