If you have bootstrapped your startup company, then the chances are you have no real money to invest in marketing. The problem is that without marketing, nobody is going to know that you exist. And that can lead to problems.
Not only will you remain in a kind of ghost-like state for a long time, but your competitors will get the opportunity to steal a march on you. Because you can bet that if you have any traffic visiting your website, that at least some of it will be your industry rivals.
So, what can you do about it? Thankfully, there are some methods you can employ to get your bootstrapped up-and-running in marketing terms. Let’s take a look at some them right now.
Look into social
Social media can be entirely free if you want it to be. Although you will get better results if you use it as a traditional advertising platform, if you are smart, then you can make it work for you. You need to tap into something that is aligned with your business and that people can relate to, talk about, and share with others. It’s no easy task – and there are few social media success stories in comparison to the millions spent on it. However, with some creative thinking and perfect execution, it can work for you.
Start a blog
Whatever industry your startup is in, there will be people looking for valuable information. And if you can work out what that is, and become the only people supplying answers for them, then you have a ready-made customer base. Use your blog to preempt questions that potential clients will ask about your product or talk about the industry as a whole. It can be tough to stand out from the rest of the crowd, but it is possible to relate to people from a blog platform and get results.
Reach out to other bloggers in your industry
If you can find other bloggers who write about similar topics to your industry, don’t be afraid to get in touch with them. They could be seen as authority figures who know their onions, and a recommendation from them could work wonders. And if you play your cards right, you could even get it for free, or in exchange for a link back to their website from your own.
Hire a specialist
It’s also worth speaking to online marketing experts to see what they can do for you. You will need to pay in most cases, but it’s a small amount in comparison to what you could lose by delaying your launch. Certain companies may be willing to cut you a deal, although you will have to persuade them that your product will explode. You may even find a freelancer or individual who will work for a reduced fee, for a slice of the pie. It is quite common for startups to offer a small percentage of their company to do some cheap work for them. And, of course, it means that the individual already has a vested interest in your success.
Good luck with removing those bootstraps!