Surprising Ways to Increase Your In-store Sales

The retail business can be tough. Whatever product it is that you are selling, it can be difficult to stay ahead of the ever-growing number of retail competitors. In order to keep your profits high, it is important to implement strategies to continually boost your sales. Here are a few ways that you can increase […]

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5 ways to promote your business in a trade show

Trade shows provide businesses with a wonderful opportunity for promotion. Never forget that the success of every business depends of consumer knowledge. Customers need to know about your business and there are many forms of collateral that can help to promote your business. Promotion experts know that customers are drawn to businesses that are known, […]

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The Basics of Search Engine Optimisation for Small Business

Everybody knows that ranking high on the popular search engines like Google and Bing is important, but many small businesses aren’t sure how to go about optimising their websites to get that elusive first page listing. Read on to find out the fundamental basics of search engine optimisation (SEO) that every small business owner should […]

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The Psychology Behind Different Colours Used in Advertising

Marketers have spent a huge amount of time and money trying to figure out just how colour affects people’s perceptions of brands and products. While the results of this research are not clear cut, one thing is certain: Effective choice of colours in your advertising and marketing campaigns can make a huge difference to how […]

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6 Ways to Make Your Logo Pop

A great logo can be the difference between a memorable business recognised at a glance, or a forgettable business whose name nobody can recall. There are a set of specific rules when it comes to logo design, and you must follow them in order to create something that looks great on branding materials – and […]

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Online Marketing Tips For Small Business Owners

Regardless of what kind of business you own and run, it’s important you have an online presence these days to avoid missing out on the lucrative opportunities that often present themselves. So, if you haven’t done it already, now would be the perfect time to get in touch with a reputable web design company and […]

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Finding New Customers

Your customers are the corner stone of your business, and the aim of any business-owner is always to find more customers. Here are a few quick tips on finding your customer base, and growing it.   Picture Your Customer You will need to have a clear picture of who your customer is. How old are they? Where […]

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Marketing On A Budget

It’s difficult for a business to make a decent profit without a solid advertising and marketing strategy, but many smaller businesses don’t have a huge budget to work with. Fear not; a smaller budget doesn’t have to mean that you sacrifice your marketing.   If It Ain’t Broke, Don’t Fix it If you’ve been running the same […]

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Market Research Don’ts

Market research is a necessary component of any successful business venture; it helps you figure out who your customers are, what they want, and whether or not you’re currently meeting their needs. It will help you see where you currently stand in terms of the aims of your business, while working out what you could […]

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Marketing With Social Media

In recent years, social media has begun to take a central role in many people’s lives. In response to this shift, many businesses, both big and small, have caught on to the importance of social media in their marketing strategy. If you haven’t started utilizing the world of social media to promote and expand your brand, […]

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