Building Your Personal Brand

Companies spend a lot of time, money and effort on effectively managing their company’s public profile.  But with easy online access to background checks, personal, academic and employment history it is becoming more and more common practice for prospective customers and employers to look into your personal brand before making a decision to contact you. The correct use of information and the proper […]

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Creating A Marketing Plan

Before you embark on any marketing campaign for your business, you’ll need a clear plan and strategy. Follow these simple steps to ensure that you have a workable plan that will benefit your business.   1) Who Are You? The first step to take before beginning your marketing campaign is to have a clear sense of self-identity. What […]

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