Creating A Marketing Plan

Before you embark on any marketing campaign for your business, you’ll need a clear plan and strategy. Follow these simple steps to ensure that you have a workable plan that will benefit your business.


1) Who Are You?

The first step to take before beginning your marketing campaign is to have a clear sense of self-identity. What is your Unique Selling Proposition (USP)? Identify your business’s strengths and weaknesses and consider your place in the current market. What is it that sets you apart, and what is the image that you’re hoping to get across?


2) Who Are You Selling To?

Define who exactly your target market is. Create an image in your mind (and on paper) of particular figures that represent your customers. Think about the way in which your ideal customer receives information and where they’re likely to see your product or advertising.


3) Establish Your Budget

You’ll need to be clear of exactly how much money you have to work with before you set out on any grand marketing plans. See our article on marketing on a budget if you are setting out with a smaller amount. A great marketing campaign can be built even without a large budget, but you do need to have a strategy in place.


4) Set a Strategy

What will your marketing method be? Decide what medium you want to use to try and reach your customers and then look at how you can implement your marketing plan. Will you send out flyers, advertise online, use TV or radio ads? Or are you planning to focus on public relations rather than direct advertising?


5) Review Frequently

Return to your marketing plans frequently after you’ve put it into action, taking an objective look at what is working and what isn’t. If your current plan hasn’t generated more customers and helped your business grow, then consider starting over and looking for a more effective plan.