In the everyday task of running a business with employees, company heads know that getting their workers to properly communicate (amongst themselves and with customers) is critical.
Face it; if your employees don’t know how to properly get the message across, both the worker and the company as a whole fail. For many businesses who run close to just staying above the red, this can be a dangerous game to play.
With that in mind, what are you doing as the business owner to make sure your employees are properly trained in communicating with one another and the people who are most important to you, your customers?
Technology and Training
When it comes right down to it, giving your employees the technology and training to communicate effectively with customers should be very high on your priority list. In fact, some would argue it should be right at the top.
In order to accomplish this task, keep some of these tidbits on your mind:
- Phones – While technology is certainly changing the ways businesses and consumers communicate, the good old phone still plays a major role in this process. Whether you opt for Vonage or another provider, make sure your phone service is second to none. Dropped calls, shaky connections, and missed calls due to bad service are all red flags for business owners and their sales teams. You should also check to see that you are getting the best products and service for your business phones, so shop around if you are not happy;
- Text Messaging – With text messaging, you can reach out to current and potential customers instantaneously. This is especially important in today’s business world, a world where consumers have myriad of choices oftentimes when it comes to deciding where they should take their business. If you’re offering specials, holiday deals and more, use text messaging to spread the word quickly and efficiently;
- Social Media – Even though some business owners have been reluctant to put their full support behind social networking, this is a wonderful form of connecting with consumers. Use your different social vehicles (Facebook, Twitter, Pinterest, even videos on YouTube) to promote your brand. By the way, if you think your competitors are going to sleep on social media, think again. Even more importantly, social media is relatively free, so take advantage of it. Sure, you may have to pay one or more of your employees to handle your social initiatives or outsource the social promotions, but it is a solid investment over time. And don’t go to sleep on consumer feedback via social networks. These conversations can be educational in learning what consumers like and perhaps don’t like about your brand.
When it comes to effective communication, make sure your business is on top of its game.
If it isn’t, you could be sending the wrong message to consumers, a message that will ultimately fall on deaf ears.