For most customers, a company site is their first point of call when they are looking for particular services. If you are a business owner, or perhaps a marketing manager, it is your duty to make sure that the first thing customers see is engaging. The site needs to send out the right message to your clients so that they know what your business is all about and what you do. If you get this seemingly simple part of the development process wrong, you stand to lose everything. So, does your company site send out the right message?
Design and style
The design of your website says a great deal about the professionalism of your company. For example, Catholic church websites will look different to law firm websites. When people first visit your page, they should get the right vibe from your company. If you are a serious business, that needs to come across in your style. You should use a couple of main colors and some plain information to describe yourself. If, on the reverse of that, you are a children’s entertainment company, you need lots of bright colors and some animations.
Sourcing imagery for your web page is a pain, but you need to do it. If someone visits your page and sees that you have poor quality pictures, they will assume that you are a low budget firm. If you want to look 100% professional, you need to have incredible imagery. This tip spans the entire spectrum. It doesn’t matter what industry you are in; your photos speak volumes about you. You ought to set aside a budget for your pictures so that you can buy royalty free ones online. Places, such as Shutterstock, allow you to buy images that are of a high quality.
Language and tone
When you populate your site with content, you need to make sure that the language you use fits your users. If you are writing for businessmen, you can afford to use technical language and jargon. If you are writing for the average consumer, though, you need to simplify the language you use. The point of your site is to engage people and show them that you are a reputable business. That means that you can’t alienate them by using too many complex words or terms they might not understand. Think of your reader and what they want from you.
The information you give has to be clear and concise. If you want people to take away the right details after they leave your site, you have to make sure that they are prominent. Don’t write too many things on your site. You don’t want the vital information to be impossible to find in a sea of text. On your landing page, you need to make sure that you just have your basic information so that people know who you are and what you do. If you want to give people more information than that, you should add an extra ‘background’ or ‘history’ page.
Where you put your contact details on the page is super important. If you get things wrong, it means that people will struggle to get in touch with you. Above all else, you need potential customers to contact you on a regular basis. You should make sure that you put your phone number in the top right hand corner of your main header. That way, clients can see it no matter what page they are on, and so can call you whenever.
Designing your site is like designing an advert for your company. It needs to promote your business online. The page needs to express what your business is and how it can help the customer. Get that right, and everything else will follow.