In business, there is often a tendency to put too much emphasis on bringing in new clients. Everyone wants to move forward and expand into a massive brand, and the best way to do that is make more profit. The more clients you have, the more money you are likely to make. It is a simple equation. However, as you try to grow it is essential that you don’t neglect the clients that got you into the situation in the first place. Without them, you would still be a tiny startup and even though you have grown your business needs their business.
Don’t worry, however, because all you need to do is make a few simple gestures that will make them feel like they are the most important client you have.
PERSONALISE YOUR SERVICE
All it takes is a small measure, such as a personalised service for clients, and they will always be impressed. The gesture can vary from company to company. In fact, it is better if you do, but as long as there is a measure that says you care, you will forever be in your existing clients’ good books.
A good example is Christmas gift. A Christmas gift never fails to get the job done, as long as you pick the right one of course.
CHECK IN WITH THEM
You don’t have to do it every week, but a phone call every once in a while goes a long way. It tells them that you are thinking about them and that you do not take them for granted, which is a good thing if they are paying your wages! It also creates a different dynamic. It makes you more like friends because people who are not close do not pick up the phone to see how they are feeling. As a result, it brings you closer.
THROW THEM A PARTY
A corporate event is a great way to kill a few birds with one stone. Host a glamorous event that you can invite all of your clients to. They will feel special that they have been invited to such a prestigious event, and they will also feel important once you have taken the time out to talk and charm the pants off them. The vibe of your event is incredibly important because it tells your clients what you think of them, which is why companies like SJ Venue Sourcing are so important. If you invite them to a bar for a couple of drinks they won’t be impressed, so hire professionals who will source everything aspect that you need for the perfect party.
SWEAT THE SMALL STUFF
If the small details are important to your clients, they are important to you. In fact, even if they are you should still take them seriously. Your clients might not realise it, but everything will go smoothly and run on time if you read the fine print. It shows that you love your customers and clients that much you are willing to go the extra mile for them.
All it takes are a few small gestures, and you can be safe in the knowledge your existing clients are happy with your service.