If you run a retail store, then your business is dependent upon its customers! If you’re struggling to get them through the door then, here is a handy how-to guide on how to do just that! Give it a read.
Advertise Your Store
A poor advertising campaign could be the reason that your business is failing. It’s important to market your business well from the exterior. Make sure that your store’s name is clearly visible so that people know where they are heading! An enticing shop window display is also going to prove effective on gaining extra custom for your retail store. If you’re selling clothes, be sure to dress your mannikins to perfection. Alternatively, if you’re a hardware store, make sure that your most exciting and greatest value products are on display! Buyers will always be enticed by a bargain. Custom banners lend themselves to store windows. Your business could display whatever message you wish on them to entice customers. The best bet is to include some sort of incentive or deal on your promotional material to get people through the door.
Get Your Location Right
Location, location, location. It’s everything! Getting people through the door relies on a good spot. Make sure to locate yourselves closeby to other shops and retail centres. If your business is isolated, then it will be very difficult to entice new people who don’t know about it to come in. If your business is struggling at the moment, then it may be worth cancelling the contract on your current store. Then, you can move to a retail location more primed for the masses. This could prove very expensive but well worth it in the long run. You’ll see the spike in sales almost instantaneously! If your store really takes off, then it may be worth considering expanding and opening a second. That way, you’re in two locations at once, and accessible to more customers. It’s worth calculating the risk in costs versus the outcome in profit on this one, as it won’t always yearn the best results. However, if it does, you could be looking an incredible new revenue stream.
Offer ‘Click & Collect’ For Free
Your business may have an online presence. If so, then this is a brilliant method to increasing revenue in both your online store and your physical retail shop. By not having to pay for delivery, people are more likely to buy from you online. However, the ‘Click & Collect’ option will also force them into your store in order to pick up their delivery. From here, they may see something they like in the store and spend even more than they had anticipated. ‘Click & Collect’ is also a fairly cost effective method of providing delivery services, so you won’t be breaking the bank by opting to try this tip!
Ultimately, this guide has outlined three of the best ways to increase the number of shoppers in your retail store. You’ll be getting people through the door in no time if you follow these tips – good luck!