Have you tried with social media, but failed? This happens all the time. Business start to build their social media presence with good intentions, but everything sort of dies down. The novelty wears off. Profiles have metaphorical tumbleweeds on their newsfeeds. It isn’t a good way to portray your business! Social media is an amazing tool for marketing your business, but you need to make sure you’re using it right. It isn’t enough to have these profiles, you need to utilise them to get the most out of them. Read on to revive your dying social media presence:
Find the Platforms Your Audience Use Most
Are you using the platforms that your audience use the most? If not, you need to be! If your audience are mostly on Twitter but you’re using Instagram, you’re not going to get very far. Make sure you do your research. Only have as many platforms as you can handle though, or you’ll hinder your performance on whichever platforms you choose.
Get Used to Posting During Peak Times
The key with social media is to post during peak times. If you post out of those times, people will see, but not as many. You want to reach as many people as possible, right? There are even systems you can use that will post things for you at these times, you just need to get it set up.
Post Shareable Content
By posting shareable content, you’ll get more exposure when people do share it. It doesn’t just have to be your own content either – you can share content from other companies and blog sites providing it’s relevant.
Talk About Events in the News
When you talk about events in the news, you’ll be more likely to get engagement from your audience. Not only that, you’ll look like you’re actually a part of the world by discussing important affairs!
Start Chats/Q&A Sessions
Chats and Q&A sessions give you the opportunity to give some valuable tips and information, which your target audience will remember. You could build a name for yourself as a leader in your niche, and an expert in your field if you really help people.
Get a Social Media Manager
If you can afford one, a social media manager can be a worthwhile investment. Their sole goal is to focus on your social media accounts, so they get the attention they deserve. An expert in social media marketing can take you from zero to hero in no time at all!
Running competitions can help to get you so much more exposure and a bigger following. You can easily grow your social media presence this way in a few months!
Using social media is all about consistency. If you post sporadically, people will stop following you and may forget about you all together. You need to stay on top of your game so that you can get amazing results from social media marketing!
Use these tips and you should find your social media accounts start to blow up. Good luck!