I’m sure you’ve heard a lot of contradicting things about email marketing recently. Some people say that it’s definitely dying, if not already dead. Others insist that it should be the bread and butter to any online marketing strategy. With all of this contrasting information, it can be hard to decide which route to take. Let’s take a look at some facts and figures to decipher what’s really going on:
In the whole world, there are billions of email accounts. Last year, there were almost 3.9 billion, so you can see the potential for email marketing success here. You just need to be doing it right. 247 billion emails are sent each day, and for every dollar spent on email marketing there’s a return of around $45. See? It can work! 91% of people check their emails at least once per day. It’s also been proven that when marketed through email, people end up spending around 140% more than people who don’t get email offers.
However, it’s important that your email message can be read on a mobile device. This is because around half of all emails are opened on one – you don’t want your amazing email marketing strategy to fall through because of this! A recent study even suggests that email marketing is more effective at getting customers than social media marketing – but that will be debateable. People love receiving discounts through email marketing, as 72% of consumers admitted when interviewed.
So, how can you make sure that your email marketing campaign is a success? It’s a good idea to get help from a professional company to start with, say this digital agency in Melbourne. This is because email marketing is getting harder, but that doesn’t mean it’s impossible. All you need to do is give the receiver a big reason to open up your email.
Create an Enticing Subject Line
This is probably the most important part of your email. The subject line will either make the receiver click on the email or ignore it entirely. The best subject lines are usually clear about what’s inside.
Include an Eye Catching Picture
At the top of the email, an eye catching picture will capture the attention of your readers. You can find many pictures that you can use on sites like Flickr. Colourful images work very well. Take a look at this post on how colours can be effectively used in advertising.
Remember: Short and Sweet
For email marketing, you may want to keep the content to around 150-300 words. Readers can get bored with too much text and give up halfway through. You may feel like you want to go into a full scale rant about how great your product/service is, but you shouldn’t give everything away.
Once you’ve practiced and perfected the pointers above, taking a look at your metrics will give you an idea of whether you’re getting it right. Email marketing definitely isn’t dead; you just need to do it properly!