If only it were easy to win clients. One of the biggest challenges that self-employed people have to face is getting people to trust them. Winning the trust of clients is half the battle. When people trust you and your work, they will have no qualms about hiring you. When you are new on the scene, though, people don’t know whether they should hire you because you might let them down. Your livelihood depends on you finding new clients all the time. When you work for someone, you always have money at the end of the month. When you are self-employed, you are responsible for your income. If this year has been a little dry, you need to pick up your game. Here are some amazing ways to win more clients next year.
Be your brand!
When you work alone, you are your brand. It might sound a little strange, but everything you do impacts your business. If you want people to trust you, you need to make sure that you are conveying the right image for your business. Make sure that you are always representing your work in the best possible way.
Ask for feedback from clients
When you have done a great job, you need to get some feedback from your clients. When a client compliments your business, you can use their words as a quote to endorse yourself. When you promote your business, you can include quotes from satisfied customers. If people can see that you have helped others, they will be willing to trust you.
Improve your website SEO
SEO is a huge business, but can prove tricky if you don’t know what you are doing. The sole aim of improving your SEO is getting people to visit your website. If you have poor SEO, people will find it hard to find you online. There are many SEO tricks and techniques you can try that might help. If you have the money to do so, you can pay a specialist company to optimize your current website.
Start writing about your business
Content marketing is a cheap and simple way to get more customers for your business. If you give people an insight into your company, they will start to like your brand. For example, you might want to write about your experiences as someone who is self-employed. People like stories. When people buy into your personal story, they will want to work with you. Blogging is easy. Set up a blog page on your website so that you can reach out to your clients.
Create an online portfolio of work
You can’t just tell people how amazing your work is; you need to show people too. If you work in a creative industry, you need to have a strong online portfolio. For example, if you are a landscaper, you should have professional photographs of your gardens to show what you can do. These photos should be on a dedicated website. Many sites have ways to create a portfolio page, but it will be more effective to get a bespoke site. Look at examples on www.felinesoft.com for inspiration. Having a unique portfolio will attract new clients to your business.
Improve your customer services approach
How do you deal with customers? The best way to get new customers, and to keep them, is to be charming. If you are not a naturally charismatic person, this is something you will need to work on in the future. When you work for yourself, you need to cover every role in your company. That includes sales. One thing you will notice about all sales people is that they flatter others. There is a fine line between being charming and being over the top. Work on your social skills so that you can sell your business to the people you meet.
Ask for referrals
When you have a satisfied customer, you need to use them to your best advantage. One way you can get more clients is by having old clients refer people to you. You should have a referral policy as part of your core business plan. For example, when someone refers a friend, you can give them a small discount. That way, people will be more than happy to refer their friends, and you will get loads of business.
Be present in your community
Sitting behind your laptop all day is not the best way to try and reach out to prospective clients. If you want people to hire you, they need to know who you are. Make sure that you have a strong presence within your community. Talk to people when you are out and about. Tell them about your business and what you have to offer. You should never underestimate the power of word-of-mouth advertising. People love sharing information. If you can get people to talk about you, you increase your chances of finding new customers.
Improve your social media game
Social media marketing is a fantastic tool that many people fail to understand. If you are not on any social media platforms, you should start soon. Use the right social media platform for your company. For example, if you are a graphic designer, you need to work with a visual platform, such as Instagram, Flickr and Pinterest. If you are a writer, a content-driven platform, like Facebook, might be a good option. Research various social media tips online and improve your game next year.
Do something for charity
If you want to get positive publicity for yourself, it is easy. All you need to do is take part in a charity event or donate something to charity. For example, if you are a chef, you could cook a charity meal for needy people. Inform the local press about your charity project so that they can cover it. When people read about you doing something good for the community, they will get a positive image of you and your company. Getting your name out into the public domain, through the press, will mean that people become aware of you and your services.
Image: “Woman at Work” by Steve Wilson