If you have a loyal customer base, it is your duty to keep them happy. When you treat your customers well and appreciate their business, they will remain loyal to you forever. That means that you will always have a strong base of clients and customers, whom you can rely on to use your services. Ignoring your customers and neglecting their needs will lose you business in the long run. It doesn’t take a genius to work out that the more customers you have, the more money you have. The more money you have, the more successful your business is on the whole. That means that you can ensure that your business is a huge success by looking after your current customers. Here are some simple ways you can keep your customers happy.
Have a happy and helpful persona
If you deal with your customers on a face to face basis, you should make sure that you always have a happy and helpful persona. Everybody has bad days and feels upset from time to time. The important thing to remember is not to let your emotions interfere with your work life. Even if you feel awful, you need to smile and help your customers to the best of your ability. When people deal with someone who is happy and helpful, they remember. That means that they will come back and see you again.
Follow up on sales via phone or email
When you make a sale, you should always follow upon it. That means that you need to contact customers and check whether the services or product was satisfactory. Few people bother to follow up on sales, because they are busy. A surefire way to win more business is to show customers that you care about them and the level of service you give them. You can send an email to customers or give them a quick phone call. Either way, you need to give customers a chance to give you feedback. That way, if something is wrong, you can make it up to the customer.
Never miss an important call from a customer
Sometimes customers will need to get in touch with you. You need to make sure that customers can always reach you so that you can help them with their issues. There is nothing more frustrating for a customer than not being able to call up when they have a problem. People like to know that they have a high level of service and that you are there to help them. If you don’t have the means to answer the phone all the time, get an external company to do it for you. Check out www.message-direct.co.uk, where you can get a round-the-clock call service for your company. Missing important calls from customers means that you will lose out on business in the long run.
Give people coupons and discounts
People love saving money. When customers are loyal to your business, you need to reward them. You might want to give regular customers a discount card or send coupons to your current customer base. Giving something back to your customers will mean that they are more likely to stick with you in the future. Discounts and coupons are incentives to encourage people to spend more money with you. Giving people a small discount, will mean that they choose you over your competitor. That means that you are always winning business for your company.
Remember people’s names
If you work in an environment where you see your customers every day, there is a simple way to make a big impression. For example, if you work in a coffee shop, you might have the same customers come in the shop every day or two. Learn the regulars names so that you can greet them on a personal level. When people feel that they have a personal connection with you, they will always use your company. It will take you a short time to remember what everybody’s name is, but it will mean that people trust you. Psychological studies have found that people respond to you better when you call them by their name. You can use this trick to establish a relationship with your customers.
Solve problems for people
When a customer has a problem, it is your job to solve it for them. Many people neglect their customers’ needs once they have made a sale. You need to make sure that you look after your customers whenever they deal with you or your company. That means that you need to take the time to listen to what customers have to say. You must never dismiss a customer’s opinion. Doing so will mean that the customer goes elsewhere to spend their money. The best thing you can do is take the time to listen to your customers and try and help them in whatever way you can.
Basic manners go a long way
People notice when you have good manners. The sorry truth of the matter is that many people no longer have basic manners. That means that saying, “please” and “thank you” can seem exceptional, when in reality it should be common practice. When you are talking to a customer, remember to be polite. It may sound simple, but many people tend to forget to use basic manners these days. People find it surprising when someone talks to them in a polite way, and so you can make a big impression by doing so.
Offer more services than your competitor
You should always keep an eye on what your competitor is doing. You need to offer everything your competitor offers and more. That means that you always need to be one step ahead of other companies. For example, if other companies offer products, you should offer products and tutorials on how to use them. Giving your customers a little extra than your competitor gives them will mean they always use your company. Think of ways that you can offer your customers more and start now.