Things have changed in recent years in the fast-changing world of Search Engine Optimisation (SEO for short). Thanks to recent search engine algorithm changes (for example, Google’s Penguin and Panda updates), practices that may have produced fruitful results even just a couple of years ago may no longer be effective in getting you and your brand the results you desire. Here are three basic rules of SEO in 2014 that will help your website soar to the top of the Search Engine Results Page (SERP) and get you the online exposure you need to become and stay successful.
Write content aimed at real people
Not too long ago in the world of SEO, savvy online marketers crafted their content with search engines in mind, and placed little importance on the overall quality of the copy they were producing. Stuffing content with targeted keywords at the expense of writing natural, value-giving content was much more important back then for getting great SEO results. However those days have long passed us by. With the recent Google updates, it’s now absolutely vital that your content be of high quality, and written with the end user – and not the search engine – in mind. Search engines are now penalising (and sometimes banning) those websites that fail to deliver any real value, and if you’re serious about SEO in 2014 and beyond, it’s important that you shift your focus from unnatural, marketing copy to content that solves real problems and answers real questions.
Develop your social media branding and presence online
It’s no longer possible to ignore the tremendous power of social media for your brand online. Not only is it a great marketing tool that can bring loads of traffic to your little corner of the online world, but it’s now used by search engines – such as Google – to determine the overall page rank of websites. Websites and pages which have a higher number of social shares are looked upon favourably by search engines – the idea being that the more a particular piece of content is shared, the more value it must have to users online. This then helps to boost that website’s place on the SERP. Pretty simple, huh? If you’re a little unsure about just how to get started setting up your brand’s social media presence online, then it may help to talk to SEO experts Search Factory. The sooner you get onboard the social media train with your website, the sooner you’ll see significant SEO benefits.
Build your network with authority websites
Just as in previous years, it’s still important to build a sold network of backlinks to your website for the purposes of SEO. However, in 2014, it’s no longer just about getting as many links as you can directing users to your website. In these times, it’s now much more important to attract links from authoritative and reputable websites in your particular niche online. In basic terms, quality is now favoured over quantity in SEO. Guest posting on well-known sites in your niche is a great way to get some of these quality backlinks. Sure, getting these favourable links may take some time, but the results will be worth it in the long run.
So there you have it. Make sure you revamp your current SEO efforts to conform to these three important SEO rules for 2014. Failure to adapt to this new SEO world will only hurt you and your brand in the end. What other SEO rules do you think are important in this new year? Please leave your comments below and contribute to the d