The Basics of Search Engine Optimisation for Small Business

Everybody knows that ranking high on the popular search engines like Google and Bing is important, but many small businesses aren’t sure how to go about optimising their websites to get that elusive first page listing. Read on to find out the fundamental basics of search engine optimisation (SEO) that every small business owner should know.

You Can Get Blacklisted By Google

Search engines care most about the user experience when determining page rankings and they are constantly evolving their systems and algorithms to be able to make sure that people can find what they are looking for. If Google – or any of the other search engines – think that you’ve used unscrupulous methods to try to boost your SEO rankings, your website will be pulled from their directory which means unless people know the URL, they’re not going to find it. Don’t be tempted to fall for the unbelievably cheap SEO services that guarantee your website will be #1. If you need assistance with optimising your website or social media profiles for SEO, contact a reputable, experienced company like Simple who can devise an integrated solution that isn’t going to get your website banned.

Content Is Most Important

Your website content needs to be well written, and above all else, relevant for the particular search term that your visitors typed into the search bar. You need to provide quality, regularly updated content that has been developed with what the end user is looking for in mind. This is crucial not just for higher search engine rankings, but also for your own conversions. There is no point getting to one of the top search engine positions only to have people leave your site because they couldn’t find the information they were looking for or complete the function they wanted to.

You Need To Think Local

Up to 1 in 3 searches on Google are for a specific place or location. Unless you operate a genuinely global business, you need to target your SEO for the locations you trade in or your customers live when you’re doing your keyword research – for example, “Sydney Thai Restaurants”, not just “Thai Restaurants”. Make sure that your address and a local telephone number is listed on each page (for example, in the header or the footer as text) and include a map on the “contact” page.

You Need To Think About Mobile Users

Mobile and tablets are set to be the dominant way that most people access information online, so it is crucial that your SEO – and website design/content strategy – initiatives are also optimised for these people. Short and sweet is definitely key here. People aren’t going to search for a long phrase or want to read through what seems like a wall of text to find what they’re looking for.

SEO doesn’t have to be a difficult or expensive process, but it does need to be done well.

What is your best tip for a business wanting to boost their website’s SEO?