When you are managing a marketing department, you need to make sure that you get things right. If you are new to this role, you might not know where to start. There are a few things you need to learn before you start marketing a company. At first glance, marketing is pretty straightforward. It’s only when you start doing it, though, that you realize how difficult it can be. If you make one wrong move, you will find that it is all over for you. The last thing you want is to ruin your company’s reputation because your marketing strategy went wrong. Follow these rules so that everything you do works for your company.
1) Know your audience
Before you start planning your strategy, you need to make sure that you know who you are marketing your product to and where they are. Once you know who your audience is, you can start tailoring your strategy to meet their needs. This aspect of marketing might take a little bit of market research on your part. If you assume that you know your demographic without researching them, you will never reach them.
2) Tailor your communications
Whenever you have to communicate with your audience, you have to think about the lexicon and tone that you use. You have to speak their language so that they feel comfortable with your business. If you start using words that they can’t understand, they will not bother listening to you. The moment you alienate your target audience, you will find that you lose their interest. You should use the same tone in your emails, social media, and phone calls. Once you find the right language for your audience, you can start to get them to listen.
3) Think of the end-user
Whenever you are creating a marketing strategy, you need to think how the end-user will perceive it. If you don’t take this into consideration, there is no way that you will excel in this role. If you are managing the marketing team, you need to make sure that people focus on the user. Sometimes, people obsess about their ideas and forget how it will come across to the audience. A good question to ask yourself when you decide on a strategy is, ‘will this send the right message to the audience?’ If you can’t answer that question, you have not done your job.
4) Never undervalue first impressions
In marketing, first impressions are everything, which is why you need to get things right. For example, if you go to a marketing event, you should get an amazing stand design so that people know you mean business. You might think that as long as your business has substance, you can make people see that. In fact, people find it difficult to see beyond their first impression of you. If they don’t like what they see, they will not bother to find out about your business.
5) Explore new avenues
The world of marketing is always expanding and developing, and so you need to make sure that you are always ahead of the game. If you don’t have a clue what the latest advancements are, you will never impress your clients. You should always keep up to date with anything that happen in the field. You could subscribe to marketing magazines or follow the news online. That way, you will always know what is best for your company.
6) Let the brand speak for itself
If your brand is impressive, it will do the majority of your job for you. You should avoid changing or altering the brand at all. That way, you can make sure that people get familiar with it, and so they end up loving it. Once people feel that they know the brand, they will be susceptible to any techniques that you decide to use. In fact, your first major hurdle will be showing people what the brand is and what it can do for them. Once you get people’s interest, you can do almost anything.
7) Align yourself with market leaders
If you want people to take you seriously, you have to show them that you are a leading brand. You could do so through brand affiliation. That means that you work with reputable brands in the sector. When people see your name alongside household names, they will start to recognize it. You should approach other companies with which you want to work. If you get things right, this move could be mutually beneficial for both you and the other company.
8) Always give more than people expect
If you use this marketing rule on a daily basis, you will never disappoint your clients. You should always give people more than they expect from you. For example, if you are running a competition, you could give every entrant a small prize. You could give them something with your branding on it. That way, they will always remember the name of your company and what you do. Car stickers and t-shirts tend to work well, for example because it means that loads of people will see your logo.
9) Try to engage with people on a daily basis
Whenever you are communicating with an audience, the key is to have them engage with you. You want people to talk to you on social media or via email. You want them to share their opinions with you. If you find that nobody ever talks back to you, you are getting something wrong along the way. You might want to talk about controversial topics so that you spur people on to give their opinions. Remember, so long as people communicate with you, they will remember who you are.
While these rules will help you, they are by no means a comprehensive list of everything you need to do. There are a million and one things that you need to make sure of when you work in a marketing team. It is your duty to learn things every step of the way.