If you’re looking for a business opportunity to get you out of that nine to five job, you’ve come to the right place. Starting a retail company means you don’t have to worry about coming up with original products, and you don’t need a huge amount of investment. You can simply start small and build your brand as profits are made. You’ll have to work hard to achieve your goal, but it’s more than possible if you take the right approach.
Building your website
To keep costs at a minimum, it’s a good idea to start trading online before you open your real-world store. That way, you will have time to make all the money you need to launch your business premises without getting into too much debt. WordPress in the best tool available for building websites these days, and so you should learn how to use it. Once your site is online, you’ll want to employ the services of a specialist company that deals with WordPress SEO. Where you rank in search engine listings for certain keywords can make a huge difference to the amount of traffic landing on your pages.
Renting retail premises
While you could purchase the building you intend to trade from, it’s a good idea to rent during the early stages. You never know; you might want to move pretty quickly. To find suitable premises, you should check specialist websites online. Most good estate agencies now advertise business premises alongside houses and other accommodation online. Sites like Rightmove, Zoopla and Prime Location, should be your first port of call. Just make sure you work out exactly how much space you’re going to require, and how much money you can afford to pay for it.
Promoting your business
As you will only have one shop to begin with, it’s wise to perform some real-world promotion on your business. That could mean handing out flyers and leaflets in your local area, or paying for newspaper ads. On top of that, you’ll want to market your company online. Social media is the best place to start, but you should also invest in a decent Google Adwords campaign. If you’re unsure how to go about that, there are plenty of articles you can read. Alternatively, you could outsource the job to professionals.
Dealing with complaints
The way you deal with complaints could make a massive difference to the amount of repeat customers buying from your business. For that reason, you need to ensure that all staff are trained to the highest of standards. You need to implement processes for dealing with complaints to guarantee they’re always settled in the fasted time possible. One unhappy customer will tell two friends, they will tell two friends, etc. That’s not just a saying; it’s true. You can’t afford for that to happen.
Now you know the basics of starting a retail business, you should have all the tools needed to succeed. Just make sure you try to find the cheapest suppliers as that can make a big difference to the level of profit you achieve.