As a small start-up business, it is quite likely you cobbled together your own website. There are many services that provide templates and domain hosting for relatively little money on the internet. You may have used Google’s advertising services to get you started on a pay per click basis. This may have drawn good results, and you had a good number of site visitors. The trouble is, the conversion rate from visit to sale may not have been as good as you expected.
If you have found your website is being used, but visitors are not staying very long, you may need to consider changing some of your pages. It could be that people are clicking through based on search terms that don’t deliver when they arrive on your website. This could be content issue, or it may be that your website is not as easy to navigate as they would like.
Without sales, your business will not thrive or even survive. Your website should provide everything your customer needs. This should include contact details, shopping or ordering provision, product information and useful articles about your areas of expertise. You need plenty to keep your site visitors clicking deeper and deeper into your content. Of course, this is very time consuming to provide on your own.
It may well be time to consider some professional web design services. With expert help, you can create a website that grows your business and increases sales at a good rate. A good website will provide everything your customer needs. This should reduce the need for them to contact your customer service team for help or information. Your entire sales and customer communications processes could be entirely automated with a bespoke website design.
For a paid service, you can expect built-in databases. These not only record your customer’s activities while on your site, but collect their contact information and communication preferences. This allows you to contact them with information and offers that are relevant and useful to them. Your customer should welcome emails from you rather than sending them to junk or unsubscribing.
As your business grows, you want it to have a more professional appearance and personality. This is not often possible with a small free site from a template. Using a professional web design company will allow you build your business in the way you want to. You can develop a site that your customers will use again and again. A properly serviced website should be able to offer your customers a great shopping experience. There should be no server interruption or concerns about security.
While free or low-cost template website services are perfect for small business start-ups, you will grow bigger. There will come a time that you would like to be able to offer your customers more. If you wish to remain competitive against some of the bigger companies out there, have a look at the functionality of their website. What they offer on their pages may help you create ideas for your future website.