A fantastic web design is important for many different reasons. If a business operates solely on the web, then the website is like their virtual store, and it will give visitors an impression of them the moment they click on it. It’s up to you what that impression implies, exactly! A well designed website has many benefits. You’ll get more regular visitors, more conversions, and more exposure. Even if you have a physical store, a website can say a lot about you as a company. By having a well designed site, you ensure that you’re ready to target as much of your audience as you possibly can. Here are some of the essentials you shouldn’t forget:
White space is simply empty space. Why would you like a lot of empty space in your web design? It adds to the effect! It helps the eye to avoid getting overwhelmed with things to look at, and it actually works as an effective design element. You’ll find that most upmarket sites all have a lot of white space. You don’t need to fill every inch of the page for it to be great!
A simple to understand navigation is the key to keeping visitors on your site. If they realise they can’t easily get from one page to another, they’ll soon find a competitor of yours to work with instead. Make sure your navigation makes sense and isn’t slow to load. Your visitors should be able to get to where they want to be on your site easily in good time.
Search engine optimization is essential if you want your site to be found within the search engines for relevant search terms. Otherwise, nobody will be able to find you and you won’t get much business! You can’t always control your offsite SEO, although you can find a company like Seven Reasons Media Pty Ltd to help you. Making sure your onsite SEO is taken care of is simply ensuring that the search engine spiders will be able to crawl the pages properly, and rank them appropriately. The higher your ranking for relevant search terms, the better! This can give you credibility, and a higher ranking has been proven to get the most clicks.
A Simple Yet Eye Catching Design
As mentioned before, you shouldn’t overwhelm the eye with too much to look at. As well as having enough white space, you should make sure your design is eye catching yet simple. It should reflect who you are as a business, and appeal to your target audience. It’s always best if you get a professional company to help you here. Here are some web design tools that could help you if you want to risk it and go it alone.
A Clear Call to Action
A call to action will encourage a visitor to do something you want them to do. This could be to buy your product, sign up to your newsletter, or something else. They are very important!